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College Prep Services for K12

About Us

Passion. Experience. Diligence.


Helping school districts achieve college readiness goals since 1995

SureScore focuses its efforts on boosting college and career ready students from Grades 3 - College. Founded in 1995, SureScore has worked to provide excellent customer service to its clients through customized Test Prep and College Readiness initiatives delivered directly into the classroom.

SureScore works with over 250 Texas School Districts and is expanding throughout the United States including Washington, Florida, and Louisiana. The SureScore team works in collaboration with its partners to achieve their goals.


Thousands of students begin their senior year in high school without clearly defined goals of where they want to apply to college, and this is especially true of low-income students. SureScore was founded by Roy Nieto and Samuel Segura in 1995 with a passion to help first-generation college applicants achieve their college dreams. Roy graduated from Southwestern University and worked with the National Hispanic Institute running a college prep program called the Collegiate World Series. Sam Segura was a National Merit Scholar and taught SAT and ACT prep during college. The two individuals wanted to bring equity and access to the college admissions process, and they launched SureScore as a vehicle to see their dream come to fruition. Sam left SureScore a few years later while Roy continued to pursue the goal. SureScore started with a small group of students in South Texas, and quickly grew to one of the premier test prep providers in Texas and beyond. Since its launch, SureScore has worked with over one million students across Texas, Washington, New York, Illinois, and Florida.

SureScore focuses its efforts as a partner with its clients to clearly understand district goals, and then provides training, curriculum, and project management support to ensure goals are achieved. We love helping our clients solve their test prep problems and change lives through the best college prep experience possible.



Over the past 15 years, SureScore students have averaged a 3.1 points per student increase on the ACT, and a 179-point increase on the SAT. TSI results range as high as an 80% passing rate when appropriately targeted through the SureScore benchmark assessment.

Note:Results are based upon a minimum of 24 hours of test preparation within 6 weeks of an official exam.  

Get in touch

We at SureScore know that school districts have tight budgets and big goals. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.



Team Members



Roy Nieto

Mr. Roy Nieto founded SureScore Inc. in 1995 and serves as its Chief Executive Officer. Mr. Nieto has over 20 years of experience in college admissions, college advisement, and test preparation. He has conducted hundreds of college admissions and test preparation seminars to students and families across the United States and Mexico. Prior to launching SureScore, he was drafted by the Houston Astros as a pitcher and played for three years in the minor leagues before beginning his college preparation career. He has served as director for the College Admissions Training Program for the National Hispanic Institute, and is currently working with school districts on predictive analytics to better improve education systems.



Client Manager

Delancey Litchman

Delancey Litchman is originally from Connecticut and is new to the state of Texas. She received her Bachelor’s degree in Psychology and Spanish from the University of Michigan. After graduating, Delancey pursued her Master’s in Educational Studies from the University of Michigan. Delancey taught for a few years in Metro-Detroit before moving to Austin and joining the SureScore team.



Assistant Client Manager

Kaleigh Krauss

Kaleigh Krauss joined the SureScore team in 2016 and served as Executive Assistant before transitioning into the role of Assistant Client Manager to better meet the growing needs of the company in 2018. Kaleigh is originally from McAllen, TX and moved to Austin in 2016. She has attended Arcadia University and is currently pursing a law degree at Austin Community College.



Director of Finance

Elizabeth Barraza

Elizabeth Barraza is an accomplished educator hailing from El Paso, Texas. Ms. Barraza received her Bachelors and Masters degree from the University of Texas at El Paso. She taught Social Studies for 11 years as a Sociteacher for 11 years in El Paso ISD before moving to Austin, Texas. Upon arriving to Austin, she was recruited at a GEAR UP Counselor at Austin ISD. The following year, she accepted a position as an Assistant Principal where she served for two years.

Ms. Barraza oversees the Business Office managing Accounts Payable, Accounts Receivable, and Budget Planning responsibilities. In her downtime, Ms. Barraza is an avid runner having successfully competed 14 full marathons. She is the President of the Sunset Valley Home Owners Association and the President of the Booster Club at Rawson Sauders School, a school specializing in dyslexia.